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It is the goal of Platinum Privileges
to provide Americans over the age of 35 with convenient, centralized access to financial products and services, health products and services, discounted travel, and other tools with which to improve the quality of their lives. Whether their needs are focused on attaining financial freedom and security, expanding their horizons to distant shores, or obtaining prescription drugs at the lowest possible cost,
Platinum Privileges will be the one source they can count on to accommodate those needs with personalized service and the highest quality products.
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The ability of membership organizations to generate large profits while providing centralized access to discounted products, services, and benefits has been well established in the
marketplace. American’s save – and spend – billions of dollars through participation in programs which give them the power of group and volume purchasing, and access to services they
require. .
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Until now, one of the most powerful demographic groups, the Baby Boom Generation, has not been specifically targeted for this type of affiliation. Rather, the primary demographic group which
has been represented is Seniors; those over the age of 50. Platinum Privileges
has been created to fill this gap, to address not only the needs of Seniors, but to create a bridge for Baby Boomers as they advance to Senior status, and to continue meeting those needs throughout the Senior years.
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Platinum Privileges
will embrace Baby Boomers, providing them with products and services they need during their 30’s and 40’s with the goal of retaining them as prime members when they become Seniors. Doing so not only increases the volume of potential members, it also provides a distinct competitive edge in marketing - approaching potential customers long before they reach retirement age. This edge, together with a solid business model, a strong management team, and the best products and services in the industry, will assure the success of
Platinum Privileges.
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To date, The American Association of Retired Persons (AARP), a membership based, third party endorsement program, has been the primary source of information and access to products and services
for millions of senior citizens. They have enjoyed dominance in the marketplace, in part, due to little or no direct competition. Platinum Privileges
is designed not only to compete effectively against AARP in the senior market by providing higher quality products and more comprehensive services at competitive prices, but also to appeal to a much larger market by addressing the concerns of Baby Boomers as well.
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Membership in Platinum Privileges
will be promoted via a full color, 52 page magazine distributed to one million targeted individuals on a bi-monthly basis. The company’s dedicated call center will provide follow-up contact with all recipients of the magazine to help assess customer needs and encourage membership.
Platinum Privilege
affiliate companies will also promote membership and will develop continuing relationships with members, assuring personalized service and expanding revenue opportunities.
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Platinum Privileges has been purposely designed to be a low risk, high return venture. This is accomplished though the following factors:
- Relatively low capitalization requirements
- Utilization of established and tested technologies
- An experienced management team, personnel and technology – all prepared to initiate operations immediately
- A solid partnership of nationally recognized service providers
- A stable, multiple stream revenue system
- Limited competition in the market place
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With an initial start-up investment of $6 million, Platinum Privileges is projected to produce a gross profit in excess of $2.7 million it’s first full year of operation, in excess of $9.7 million the
second year, and in excess of $11.6 million the third year.
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Baby Boomers together with seniors represent the most influential and affluent consumer market in America today. This status in the marketplace has earned them special
privileges…
Platinum Privileges.
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Copyright © 2002, Rolando & Associates Consulting, Inc. All rights reserved.
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