Platinum Privileges

THE PRIVILEGES MAGAZINE

Platinum Privileges will launch its national marketing and sales campaign with a customized magazine produced by Dockery House Publishing. Dockery House will be responsible for development, design, and publication of the magazine as well as selling advertising to underwrite the cost of publication.

One million “Privileges” magazines will be mailed every other month (6 million annually) to a purchased list of consumers identified as our target market; American homeowners age 35 and over, with a household income of $50,000 +. The magazine will be a 50/50 split of appropriate editorial content and advertising.

Included in each 52 page magazine will be an 8 page center section promoting the Platinum Privileges organization and membership. Readers will know that joining the organization is as easy as calling the toll free number to the Platinum Privileges Call Center. The Call Center will enroll the caller, forward their membership card, welcome kit and a credit card application. Bind-in reply cards for enrollment will also be in each issue of Privileges Magazine. Opportunities for cross marketing will be forwarded to appropriate strategic partners.

INSURANCE AGENT MEMBER ENROLLMENT

Agents of Jefferson Pilot and  First Summit Financial participating in the Platinum Privileges program will promote membership directly with their clients as well as managing leads generated by Privileges Magazine.

·       Annual Platinum Membership–An annual fee of $9.95 will provide members with a welcome kit, a membership card which can be used for discounts at participating retailers and service organizations, and an annual subscription to the Privileges magazine. Membership information will be used to create a database for solicitation of other Platinum Privileges programs and services. 

·       Deluxe Travel Membership – For $4.95 per month, members may join the Platinum Privileges Travel Club. The Club will offer deep discounts on travel via affiliation with My Travel Group.

Welcome Kit Membership – For a one time charge of $8.95, members will receive a welcome kit which includes discount coupons and assorted opportunities.