Platinum Privileges

In the Baby Boomer Market, there continues to be little or no direct competition. For Seniors, The American Association of Retired Persons (AARP) has been the primary source of information and access to products and services. Their success validates the membership based organization as a viable business entity, but areas of weakness in their performance reflect opportunities for Platinum Privilege to have a competitive edge.

·       AARP targets individuals 50 and over thereby missing the opportunity represented by the heart of the Baby Boom generation, those aged 35 to 50.

·       AARP presently loses more than 2 million members a year – more than 20% cite lack of service and relevant products as their reasons for resigning.